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通過展覽會促銷酒店必須做好以下幾個方面.

tongguozhanlanhuicuxiaojiudianbixuzuohaoyixiajigefangmian.


來源:【人和時代·中國】酒店vi設計公司 發布時間:2012-06-20 11:07:21 查看次數:

通過展覽會促銷酒店必須做好以下幾個方面.
酒店要想通過參加展覽會達到促銷的目的,必須做好以下幾方面的工作:
   (1)注意展位的布置和展銷會期間活動的安排
    參展的目的就是將自己的產品展現在客戶面前,吸引客戶進而達成交易。展位的選擇很重要。拐角處的雙開面的展位要比單開面的展位更能吸引觀眾,費用也不會太高;選擇一個人流較大的展位比較重要,比較偏僻的展位效果則大打折扣。展會商會提前發來邀請函,并附有展位平面圖,所以及早預訂可獲得較理想的展位。
    展位是門面,展位布置的風格、形式對于吸引參展代表的注意力和興趣具有重要作用。因為參展單位較多集中在狹小的空間,人們不可能光顧所有的展位,而富有新意、不同于一般的展位能更好地吸引參展代表的眼球。最好邀請專業的設計機構對展位進行設計和裝潢,但要有酒店的人員參與其中,展位的色彩要整體諧調,不需太花哨,展位的上方貼出大幅強勢宣傳廣告噴繪畫,并配有燈光效果,讓客戶很遠就能看到。
    展位可以設置食品飲料和酒店模型、客房或健身設施實物等展示。另外,為了避免參加展銷會只是純粹與人們交談和發放宣傳品,酒店有必要安排一些特別促銷項目參展,如現場獻計、食品品嘗、歌舞表演等。
   (2)展中注意事項
    參展人員除統一著裝和佩帶酒店標識的胸牌外,需特別注重自己的形象。每個人要站立迎賓,精神抖數,良好的精神面貌體現了酒店形象設計的活力和蓬勃向上的氛圍。參展人員不要在展會前隨意打鬧或吃喝,不要在展位前無所事事,看書讀報,給客戶不好的印象。
    面對光顧展位的客戶,主動打招呼,歡迎進來參觀。
    對于來展位進行交流的客戶,留下他們的名片,并邀請他們合影,并在對方的名片上進行標明。通過合影,便于對客戶的記憶,展后將相片以郵件發給客戶,相片上標明于某展會合影留念,會起到比較理想的效果。
    與同行交換客戶資源,主動拜訪參展的同行,向他們推薦酒店的產品,將宣傳資料留給他們,也向他們索取宣傳資料,以收到資源互補共享的效果。
   (3)注重展銷會后的及時跟進
    參加展銷會能使酒店結識許多可能的客戶,但要取得促銷的效果,酒店必須高度重視會后的及時跟進,首先對客戶進行分類,根據展會上與客戶談判的過程及結果,將客戶分為正式客戶、潛在客戶、無效客戶。正式客戶是指老客戶,對于老客戶要詢問他們對曾使用的產品有何建議,未來需要什么樣的 產品;潛在客戶指對你的產品有明確的訂購意向,指需進一步跟進,確定一些細節即可訂貨的客戶;無效客戶指僅在展會留下名片,沒有進行過交流,且對方僅是收集一些資料的客戶。根據客戶的分類,對重點客戶要重點聯系,先聯系重點客戶,分清主次,通過信函、電話、銷售訪問等手段對客戶進行促銷。
By exhibition promotional Hotel must do the following aspects.
Hotel in order to participate in exhibitions to achieve marketing purposes, you must do the following aspects:
   (1) pay attention to the booth layout and fairs during the arrangements
    The purpose of exhibiting their own products to show in front of customers, to attract customers and then deal. Booth selection is very important. Open face of the corner booth than single open face booth more to attract viewers, the costs are not too high; choose a larger flow of the booth is more important, more remote booth effect is greatly reduced. Exhibition Chamber of Commerce advance invitation with a Floor Plan, so early booking to obtain better booth.
    The booth is a facade, booth layout, style, form an important role in attracting attention and interest of the exhibitors on behalf of. Better able to attract exhibitors are more concentrated in a small space, it is impossible to patronize all of the booth, and innovative, unlike the general booth exhibitors on behalf of the eyeball. Invite professional design agency best booth design and decoration, but to have the hotel's staff involved, the booth color to the overall harmonization, without too fancy, top of the booth posted significantly strong advertising spray painting, and with lighting effects, so that customers can see very far.
    The booth can be set to display food and beverage and hotel model, the kind of room or fitness facilities. In addition, in order to avoid to purely talk to people and distributing promotional products trade fair, the hotel has the necessary arrangements for a number of special promotional items exhibitors, such as the scene to offer food tasting, dance performances.
   Note (2) developing
    In addition to the dress uniform and wear the badge of the hotel logo, the exhibitors in need of special care of their image. Everyone to stand to welcome, mental shake number, a good mental outlook reflects the vitality and vigorous atmosphere of the hotel. Exhibitors before the show, do not free to slapstick or eat or drink, do not idle in front of the booth, reading the newspaper, a bad impression to the customer.
    The face of the the customers patronize booth, take the initiative to say hello, welcome to come visit.
    For customers who come to the booth to communicate, to leave their business cards, and invite them to a photo, and on the other side of the card marked. Photo memories of the customer's ease of photos of the exhibition will e-mail to the customer, and photos indicated on the particular show took a photograph, will play a more satisfactory results.
    Exchange of client resources with their peers, take the initiative to visit the exhibition counterparts, they recommend the hotel product, and promotional materials will be left to them to obtain promotional materials, in order to receive the complementary sharing of resources results.
   Timely follow-up (3) focus on trade fairs
    Participate in trade fairs enable the hotel to get to know many customers, but to achieve the effect of promotion, the hotel must attach great importance to the timely follow-up, the first customer to classify customers according to the process and the outcome of the exhibition negotiations with customers, for official customers, potential customers, invalid client. Formal customer and old customers and old customers to ask what recommendations they had used the product, the future needs of what kind of product; potential customers means that there is a clear intention of ordering your products that need further follow-up to identify some details can be orders of customers; invalid customer refers to only at the show leave a business card, no exchange, and the other is just to collect some information of customers. According to the classification of customers, we should focus on key customer contact, first contact key customers, prioritize and promotions to customers by mail, telephone, sales visits and other means.

 

(版權所有:轉載請注明來源于【人和時代·中國】 http://www.cuqads.tw 作者:先鋒)


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